Transform your business to grow

Plan, manage and optimize a winning marketing strategy with up to 50% off memberships in January

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Businesses are having to rapidly transform to reach their customers across multiple channels. Marketers need the right tools and skills to plan, manage and optimize an effective marketing funnel to convert and retain more customers. Optimize your winning marketing strategy and grow your business in 2022 with up to 50% off our range of annual memberships this January.

React to the challenge

Identify the right marketing channels for your business to develop and grow

Practical marketing

Rapidly develop marketing team skills and run your activities in-house

Win more customers

Drive new customers, boost performance, and track your progress

Kickstart business growth with the right marketing tools

Are you looking to improve your skills and grow your business?

We understand small businesses need to perfect a strategy that identifies new marketing channels for growth and drives ROI. You need the tools to rapidly review, find opportunities and develop your marketing strategy, to reach and acquire more customers.

Quickly access resources

Gain immediate access to a library of actionable marketing tools to improve your skills, run your activities in-house and create your strategy

Proven funnel that delivers

Get started instantly with a plan for success using our tried and tested digital marketing strategy called The RACE Framework

Win customers and drive ROI

Drive new customers, boost the performance of existing channels, and track performance using our suite of tracking resources

Are you looking for training for your team?

We know large businesses are looking to create an integrated marketing strategy for their teams to optimize their performance across multiple marketing channels. Our resources help individuals and managers improve their skills across key marketing channels and integrate them as part of a complete business improvement plan.

Transform your approach to digital channels

Plan and manage digital transformation initiatives, improve internal processes, team skills, and data-driven reporting

Strategize
Create one integrated marketing strategy

Streamline your company’s marketing communications. Align your customer touchpoints across our RACE Framework

Improve technology and digital channel ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to measure your funnel performance year on year

Are you looking to boost your marketing career?

In a crowded recruitment market, you need to stand out. Many employers are looking for multi-skilled marketers. Become a true omnichannel marketer with channel-based e-learning and resources spanning search, social, email, and more.

Benchmark your current skills

Grade your current marketing knowledge using our Capability Grader, find the areas to boost and create your Personalized Learning Plan.

Become a multi-channel expert

Become an expert across 7 marketing channels with up-to-date guided e-learning and Toolkits packed with key resources to boost your knowledge.

Skills Development
Grow your channel performance

Master the skills to fully optimize and grow your marketing channel performance and drive ROI across the marketing funnel.

Grow your business with the right marketing tools

Get ahead with the RACE Framework

Build an agile, strategic approach to integrating your digital marketing activities

Our simple OSA model helps marketers, managers, and business owners identify challenges and opportunities in their current situation, inform their strategy, and take action.

These are split into 3 stages of strategic planning for marketers:
1. Opportunity - Identify opportunities to grow your business.
2. Strategy - Plan an integrated marketing strategy to win more customers.
3. Action - Manage and optimize marketing activities to accelerate your ROI.

Marketers can implement the OSA model through our RACE Framework. RACE is composed of five essential stages that break down into 25 tangible marketing activities you can optimize across the customer lifecycle. Start applying changes instantly by using our step-by-step strategy solutions, including ready-made Learning Paths…

Our Learning Paths can help you win more customers

Develop high-quality marketing skills through modular e-learning, integrated with our library of guides and templates

  • Business membership icon Starter Membership
    Digital Experience Learning Path image

    Digital Experience Learning Path

    Part of the Digital experience management Toolkit

    Use a data-driven approach to improve the effectiveness of a company website

  • Individual membership icon Individual
    Business membership icon Business
    Social Media Marketing Learning Path image

    Social Media Marketing Learning Path

    Part of the Social media marketing Toolkit

    Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities

  • Business membership icon Starter Membership
    RACE Practical Digital Strategy Learning Path image

    RACE Practical Digital Strategy Learning Path

    Part of the Marketing strategy and planning Toolkit

    Learn how to create and implement an integrated omnichannel marketing plan

  • Business membership icon Starter Membership
    Campaign Planning Learning Path image

    Campaign Planning Learning Path

    Part of the Marketing campaign planning Toolkit

    Use a data-driven approach to create campaign plans that consistently deliver quality digital marketing results

Learning Paths cover a vast range of marketing channels and techniques

Each Path is made up of manageable bite-sized modules ranging from core to advanced

  • Core Module

    A planned approach to SEO image

    A planned approach to SEO

    Part of the Search engine optimisation (SEO) Toolkit

    Learn how a planned approach to Search Engine Optimization (SEO) will improve your visibility in search engine results pages

  • Core Module

    Structure a plan using the RACE Planning framework image

    Structure a plan using the RACE Planning framework

    Part of the Digital marketing strategy and planning Toolkit

    Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework

  • Core Module

    Set digital marketing goals and objectives image

    Set digital marketing goals and objectives

    Part of the Digital marketing strategy and planning Toolkit

    Learn best practice for structuring digital communication goals and objectives

  • Core Module

    How to structure a campaign plan image

    How to structure a campaign plan

    Part of the Marketing campaign planning Toolkit

    Learn how to structure a marketing campaign plan or brief

Master new skills and create a winning marketing strategy today

For
Individuals

Learner

For
Business

Starter

Professional

For Individuals

50% limited time discount

Learner

$79 $39.50

1 user only

per month

Develop your digital marketing channel skills

Includes:

Quick Wins micro-learning
  • 50+ actionable marketing techniques
  • Quick to learn and apply
  • Supported by guides and worksheets
Marketing Channel toolkits
Access limitations
  • Monthly plan gives access to 5 resources each month from included toolkits
  • Annual plan gives unlimited resource access from included toolkits
  • Both plans include unlimited access to included online training courses

Join now

For Business

50% limited time discount

Starter

$175 $87.50

1 user only

per month

Digital marketing strategy for small business growth

Everything in Learner, plus:

RACE Marketing Framework
Marketing Strategy toolkits
Access limitations
  • None - Monthly and Annual plans give unlimited resource access to included toolkits and online training courses

Join now

20% limited time discount

Pro

5+ users (5 included)

Billed AnnuallyEnquire for discount

Digital marketing strategy for teams and businesses

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
Access limitations
  • None - gives unlimited resource access to all toolkits and online training courses
  • Membership is suitable for consultants and agencies

Enquire now

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Don't just take our word for it...

We're rated as 'Great' by our members!

Kickstart your business growth with a membership consultation

Enquire with our Customer Development Team to find the right membership for your business


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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

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"Growth of 40%-60% over the last year… I would not hesitate to recommend membership to any business"

Elizabeth Pein, eCommerce Manager - Shopfitting Warehouse