Enhance your team's marketing skills

Review and apply our free templates to create employee development plans

Get Your Free Template Enhance your team's training with Smart Insights Membership
Enhance your team's training with Smart Insights Membership

Digitally transform your team's training

At Smart Insights, we see the value in providing continuous learning opportunities for your employees. The variety of roles within the marketing industry have made it necessary for managers - at businesses of all sizes - to allow their employees to adapt their skillsets in line with the ever-changing environment in which they work. The flexibility to choose what, when, and how teams learn is a key part of our Business Membership offering.

Where you are now

As more and more businesses embrace the benefits of remote working, the way that you've always managed your team's training may no longer be fit for purpose

Where you want to be

Through shifting to an online training platform and away from expensive in-house courses, you'll harness digital learning to better serve your employees' development needs

Personalized learning plans
How you get there

With a Starter or Professional Business Membership, you'll be able to access our comprehensive online marketing training and track the progress across your team

Here's a little something to get you started...

Free marketing skills development guide and template

Getting to the core of individual and team development needs isn't easy...

That’s why we’ve created this guide and ready-to-go template - to encourage you to look closely at your future skills requirements, or the requirements of those around you, and design a plan of action.

Our template uses the popular GROW model which encourages employees and managers to reflect critically on development needs from personal and organizational perspectives to find the best match overall.

Marketing skills development guide and template

Recommended guides to upskill your team

Here are the most popular resources businesses like yours are using for team training...

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30-60-90-day planning templates for new employees and managers

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Marketing careers and skills development workbook

Marketing careers and skills development workbook

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Digital Marketing Centre of Excellence best practices

Best practices and examples of creating, managing and improving a digital centre of excellence

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Digital marketing team structure

Get ahead with Learning Paths

A comprehensive solution to your training needs

Our CPDSO-accredited courses provide a learning experience that takes your team from the basics through to advanced execution and reporting.

▶︎ Different team members can progress through Learning Paths specific to their individual roles and personal learning objectives.

▶︎ Every Learning Path integrates with our library of actionable guides and templates allowing you to put training into practice.

▶︎ Performance and progress can be monitored by managers and team leaders, so you can easily highlight areas for improvement.

Learning Paths for Businesses

Deliver instant results with Quick Wins

Our Quick Wins are designed to get you and your team where you want to be...fast!

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    How to structure Facebook ad campaigns effectively

    Learn how to set your Facebook ads up for success by effectively planning your ad campaigns around the buyer journey.

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    Copywriting for B2B and B2C product pages

    Review your approach to writing product page content to encourage purchase

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    How to increase your website leads

    Use forward and reverse path analysis in Google Analytics and follow our step-by-step recommendations to learn practical techniques to increase your leads

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    Create a multichannel marketing plan

    These tried-and-tested frameworks will help you structure your plan so it is quicker for you to complete and easier to be understood by your colleagues

Develop your team with trusted expertise

Here are our latest blogs related to improving team development

Discover our Starter and Professional Business Membership plans today

Get started instantly with our Starter Membership or choose Professional and receive your own dedicated Training Account Manager

Ready to enquire about Business Membership?

Call +44 (0) 113 426 4600 to speak to one of our team (8.30am to 5pm UK time, Monday to Friday), or get in touch below


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