10 omnichannel strategy essentials

Compete in 2021 with the latest practical planning and optimization techniques plus save 33% on annual memberships

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Join Dr. Dave Chaffey's free webinar

10 Omnichannel strategy essentials for 2021

The impact of the pandemic has varied significantly in different industry sectors. In this webinar, digital strategist Dr. Dave Chaffey will recommend a strategic review process to compete through more effective integrated marketing communications.

The webinar will cover:
- The strategic foundations of omnichannel communications
- How to review and improve your digital marketing
- Our latest research for benchmarking digital maturity
- Examples of the latest techniques from different sectors

Are you competing in your sector online?

With so much competition, you need to stand out

Digital Transformation within the majority of sectors has been accelerated by COVID-19 - many more people are making purchase decisions online, and as a result competing online is harder than ever.

You need to be visible to your potential customers, instill trust in your brand and - once converted - engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming. Thankfully, there's a solution to this problem.

The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for your sector, focused on your customer lifecycle.

The Smart Insights RACE Framework

Build an agile, strategic approach to integrating your marketing activities

To reach and convert customers through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.

The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.

Use the RACE Growth Process to win, reach and convert more customers

The RACE Growth Process is a tried-and-tested methodology to support the growth of businesses across a variety of industries. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.

Dedicated digital transformation guidance

Helps you to plan and manage digital transformation initiatives whilst also providing insight into changes to improve internal processes, team structures and skills, technology, data management, and reporting.

Create an integrated, omnichannel marketing strategy

Stop marketing in silos and let us help you create one integrated strategy using the RACE Framework, and improve your team's ability to deliver through comprehensive, online marketing training.

Monitor, measure and improve your ROI

Exclusive access to the RACE dashboard, linked to your Google Analytics, to help monitor important KPIs and compare digital marketing performance across the customer lifecycle.

Choose your industry to get started today

Find out how the RACE Growth Process can help businesses in a variety of sectors achieve results. Smart Insights has new marketing tools, templates and training to plan, manage and optimize your marketing strategy. Select your industry from the list below and get started today with your free omnichannel resource guide:

Financial Services

Pharmaceutical/Healthcare

Manufacturing

Brand

E-commerce/Retail

IT/High Tech

Start creating your RACE marketing strategy today

Get instant access to the RACE Growth Process with Starter membership, or invest in Professional membership to plan, manage and optimize your marketing strategy with the support of a dedicated account manager.


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"A goldmine of digital information on digital marketing that can help you get better results" - Andrew Topliffe - Digital Marketing CoE Leader

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“I really like the Smart Insights RACE framework since it gives me a multichannel marketing framework that we can adapt to our different business opportunities. I have found it really easy to use for developing plans and the feedback from the business has been very positive"

Senior Global Digital Director, GlaxoSmithKline

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Improve your personal marketing and digital skills to advance your career

Includes:

Quick Wins micro-learning
  • 50+ actionable marketing techniques
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  • Supported by guides and worksheets
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RACE Marketing Framework
Marketing Strategy toolkits
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Structured team training and strategic advice for larger business

Everything in Starter, plus:

Complete training for your team
  • Identify and close skill gaps
  • Improve ROI from marketing
  • Engage and retain your employees
Business toolkits
In-depth assistance
  • Named Customer Success Manager
  • On-boarding and regular assistance
  • Monthly feedback calls
  • Consultancy options (additional charge)
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