Improving Paid Media Effectiveness
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Posts by Carolanne Mangles
Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter
Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..
20+ essential features that you need to include in your Twitter marketing strategy Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage …..
Smart Insights Alert: Organic content distribution is about to get easier for Twitter users Twitter announced yesterday that they’re introducing a new ‘share’ button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and …..
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with …..
‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see …..
26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving …..