Digital marketing strategy answers
Stretch targets for website?
Need your advice here. I am giving a goal from the management to drive 5 times the visit of our current website as a goal next year. To me, this sounds impossible without paying. I have increased our search engine budget to increase get to 5 times from search, but it is only 30% of the total traffic this year. The rest came from untagged campaigns (under bookmarked/typed in Adobe Analytics).