Digital Marketing Library

Review and improve your skills and marketing expertise using year-round access to all our advice.

Use our seven step guides to help take your digital marketing to next level.

Our unique workbook format makes it easy to follow detailed advice, essential whether you're an in-house marketer, agency-side or consultant.

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Content Marketing: Seven steps to success guide

Affiliate marketing

B2B Digital Marketing Strategy

Content marketing management

Conversion optimisation

Customer relationship management

Digital marketing platforms

Digital marketing strategy: How to structure a plan?

Ecommerce

Email marketing

Google Analytics

Internet advertising

Manage digital transformation

Managing digital marketing

Marketing campaign planning

Marketing planning

Online brand strategy

Paid search marketing (PPC)

Persuasion marketing

Search engine optimisation (SEO)

Social media marketing

User experience UX

Learn at your desk with our great value online training courses which cover all the areas needed for success in digital marketing.

Packed with practical tips and examples of how to get it right, this is a great way to learn.

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Improving results from your website

Digital marketing strategy: How to structure a plan?

Ecommerce

Our bite-sized videos show you how to best use the many fantastic free tools which help you succeed online.

These screencast videos talk you through using Google Analytics and other tools to help you review your search, social or website marketing, to help you find opportunities to get better results.

Featured Screencast View

Using Advanced Segments in Google Analytics

Practical and popular, our Word and Excel templates and workbooks show you how to up your game.

Used by many agencies, consultants and company marketers to plan and run digital marketing projects and campaigns.

Featured Template View

Email marketing effectiveness template

Agency marketing

B2B Digital Marketing Strategy

Content marketing management

Conversion optimisation

Digital marketing strategy: How to structure a plan?

Ecommerce

Email marketing

Google Analytics

Managing digital marketing

Marketing campaign planning

Marketing planning

Online brand strategy

Search engine optimisation (SEO)

Social media marketing

User experience UX