Join our free Digital Trends Summit 2022 - Jan 26th

10 costly Google Ads mistakes

The top paid search mistakes and how to avoid them

Long form header illustration

10 costly Google Ads mistakes

When it’s used correctly, Google Ads can be a fantastic way to drive relevant visitors to your website and generate new enquiries or online sales for your business. Google Ads works well for all sorts of products and services and you don’t need a huge budget to get started. Plus, it’s quick and simple to set up a basic Google Ads campaign even if you’ve never done it before.

And that’s where the problems start. Yes, it is very easy for a beginner to set up and run their own account, but if you just accept all the default settings and don’t take the time to properly understand all the finer points of how Google Ads works, you’ll end up spending a lot and getting very little return on your advertising budget.

In this article, I’m going to explain the top ten costly mistakes that people make with Google Ads so as you can avoid getting your fingers burnt.

To learn more about improving results, Premium members can download our 7 Steps to Google Ads guide.

Locked icon

Get this guide now with FREE Membership

  • Get this guide - and 24 other guides and templates covering strategy, search, social, email and more - for free.
  • Join a community of 165,000 other marketers in over 170 countries, working in companies of all shapes and sizes.
  • Our weekly newsletter will keep you state of the art in all things digital marketing, so you can speak confidently to your peers and get buy-in and investment from colleagues.
Illustration of a rocket showing lift off of your marketing

All emails include an unsubscribe link. You may opt-out at any time. See our privacy policy and terms & conditions for your rights under GDPR

Already a Free member? Login here
Illustration of a rocket showing lift off of your marketing
Smart insights logo
CLOSE