10 costly AdWords mistakes

The top paid search mistakes and what to do instead

When it’s used correctly, Google AdWords can be a fantastic way to drive relevant visitors to your website and generate new enquiries or online sales for your business. AdWords works well for all sorts of products and services and you don’t need a huge budget to get started. Plus, it’s quick and simple to set up a basic AdWords campaign even if you’ve never done it before.

And that’s where the problems start. Yes, it is very easy for a beginner to set up and run their own AdWords account, but if you just accept all the default settings and don’t take the time to properly understand all the finer points of how AdWords works, you’ll end up spending a lot and getting very little return on your advertising budget.

In this article, I’m going to explain the top ten (often very costly) mistakes that people make with AdWords so as you can avoid getting your fingers burnt.

To learn more about improving results, Expert members can download our 7 Steps to AdWords guide from the AdWords toolkit or follow the links to the relevant point in our AdWords Elearning tutorials indicated after each ‘mistake’.

Get this guide now with FREE Basic Membership

  • Get this guide - and 24 other guides and templates covering strategy, search, social, email and more - for free.
  • Join a community of 150,000 other marketers in over 100 countries, working in companies of all shapes and sizes.
  • Our weekly newsletter will keep you state of the art in all things digital marketing, so you can speak confidently to your peers and get buy-in and investment from colleagues.
Already a Basic member? Login here