Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users
Keyword cannibalization occurs when you're ranking for keywords with more than one URL on your website.
Think of it like a chess game where you’re playing on both sides of the board.
Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users.
User intent is the focus here, because whilst the keywords you want to rank for might be different, the search intent or "query" is the same.
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Why do multiple pages compete?
Having different URLs compete for the same keywords is not unheard of. In…
Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.
The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.
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6 months on from the GDPR deadline… have you started to prioritize retention?
For many marketers, 2018 will be remembered as the year of the GDPR.
Despite the long lead up time, plenty of businesses found themselves scrambling to get their house in order ahead of the 25th May deadline.
Consumer inboxes were flooded with re-permission campaigns from brands seeking to retain their marketing lists. And when the dust had settled, many marketers found themselves faced with smaller lists.
But the threat of mass unsubscription didn’t end after 25th May 2018 passed - it just started.
The new rules mean customers now have an ongoing ‘right to erasure’. They can access their details at any time and wave goodbye. And this means you’re going to have to put more effort into customer retention from now on.
In the following blog post, we take a look at the…
Everything you need to know to maximize the revenue of your digital inventory
It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels.
Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all become familiar with.
But no matter how complicated and complex this global industry may become, the relationships between publisher and advertiser (and everyone in between) are crucial in keeping up with changing practices.
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Advertising relationships before the digital age
During…
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience
Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials.
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How mobile marketing can be used to support customer service
A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of mobile communications in today’s organisation is the impact on customer service.
Most contact centre systems and processes are still designed around the need to handle high volumes of customer calls via the landline. But the new mobile customer behaves very differently. The mobile device, with the new features it brings and ‘always on’ connectivity, affords huge power to the customer. More often than not mobile customers are looking for speed and convenience, whatever channel they choose, whether online self-service or a conversation with an agent.
It’s no coincidence that the companies that have innovated most in this space are those whose mantra has always been about serving…
62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer
The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so much more than that.
You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates.
In fact, 62.27% of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences.
Let’s take a look at some examples and the infographic by Post Funnel. This will give you an idea of how to effectively use personalization in…
A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles
As an agency, you already know that great content is a powerful marketing tool.
But are you really putting all your content to good use?
If you’ve been around for a while, you likely have older articles and blog posts that are neither bringing you traffic nor amplifying your brand.
At the same time, you also probably have some "superstar" content that makes up a chunk of your traffic profile.
And in-between, you have a handful of middling content pieces that never quite reached their full potential.
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Removing, redirecting or improving this content can set you up to win new business in…
Three ideas to help plan your digital marketing in 2019
With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions:
Whilst some claim that these good intentions don’t work, it’s hard to argue that an ambition to get fit, eat well or start a new initiative isn’t a positive way to start the year. New Year resolutions may not always last, but at least people acknowledge that there may be room for improvement in their lives.
Good businesses will also be looking for ways to improve and there is already a range of business-critical trends to bear in mind for 2019. As with personal resolutions, professionals are always looking for an…
As much as expanding your business globally is important, you have to make sure you conquer the local market first
Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has turned the entire world into a single market that people can transact in easily, quickly and cheaply. For many, it's more profitable to run a global business than a national business.
As much as expanding your business globally is important, you have to make sure you conquer the local market first. Global success is not something you just wake up to; it requires strategies, opportunism and a bit of luck too.
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Reasons why companies venture…
