Chart of the Day: Adobe Consumer Email Survey Report 2017
We are all guilty of it
As email marketers, we don't like to admit it, but we all do it at one point or another. We will annoy our customers. This is, unfortunately, part and parcel of email marketing, my little email geeks. You can't please all the people all of the time.
What do we do that annoys them?
So what annoys our clients? What are their pet peeves?
In our chart, we can see the main irk is getting emailed too often at 47%. This is no surprise. But what are the others? Let's look at the other top 3.
32% are annoyed by too wordy/poorly written emails.
This is a really good point. Long worded emails are boring and no one reads them. We need to write for emails, not an…
How the 4Ps still work for product marketing
This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you want to explore the full 7Ps, which also includes customer service.
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Some have said that ‘the Internet and digital marketing change everything’, but the marketing mix – widely referred to as the 4Ps of Product, Price, Place and Promotion – was originally proposed by Jerome McCarthy in 1960 as explained in the Smart Insights free guide to Marketing models and frameworks and is still used…
Chart of the Day: How does your site compare to these benchmarks?
Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than desktops. This research from Google on the impact of page load time shows why speed matters!
Recent research by Google has shown that the recommended average user perception of acceptable download time to page load is two seconds, while for the average European website it is around eight seconds.
Google and others have much guidance on how to improve site download speed, yet achieving fast download speeds has become more challenging with the widespread adoption of responsive website design (RWD), which adds to the page weight of HTML and Javascript…
67% of companies that don't hit their multi-year Black Friday average will fail to hit their multi-year rest of the holiday season average
The days are getting shorter and all of the decorations are out. You know what that means. Pumpkin and maple flavored everything and your massive holiday season to-do list just became more urgent. The NRF 2017 Holiday Playbook reports that more than half of holiday shoppers start researching potential purchases in October or earlier.
With the holiday shopping season fast approaching, there is no time to waste. eMarketer expects digital commerce to climb 15.8%, even while total retail growth will slow this holiday season. Make sure your eCommerce engine is firing on all cylinders because there is a lot at stake.
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Case studies on global brands and how they've created a story to support their content marketing strategies
According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognized channel to help brands communicate, story-tell and convince their own audience and prospects.
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But there is a growing challenge - there appears to be a lack of true understanding as to what and how content can help meet the many different types of organizational objectives? In many examples, the reason why so many content marketing strategies fail is because there simply is no business case.
Where a number of content strategies fall flat is that they run right into the…
Chart of the Day: Google's share of US paid search clicks by device
As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%.
Now, in Merkle's Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid search clicks on mobile.
Google search ad spending growth remained strong in Q3 2017, rising to 24% year over year (Y/Y) in the US, while dipping slightly to 13% growth in the UK. Mobile and Google Shopping continued to drive growth, but desktop spending remained resurgent following a late 2016 change by Google to allow advertisers to segment…
Everything you need to know to manage affiliates
Affiliate marketing is a recent development in marketing methods. One party (the affiliate) brings customers to a second party (the retailer or merchant) and gets rewarded for each customer. As opposed to referral marketing, the incentives in affiliate marketing are purely financial.
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What is affiliate marketing?
The affiliate network is the go-between for retailers and affiliates. It helps the former find affiliates and the latter to receive offers.
While retailers have traditionally used more common methods for marketing (search engine optimization, email marketing, pay-per-click deals, content marketing and display marketing), affiliate marketing is becoming more important.
Affiliates are free to use these other marketing techniques to direct customers to a retailer, though they also use less orthodox methods. For…
5 ways to excel at social customer experience using AI
A recent McKinsey report suggests that as many as 70% of buying experiences are evaluated by customers based on how they're treated. No wonders that ‘voice of customer’ has been the concern for marketers from some years now.
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However, social media poses a challenge to digital marketers because understanding and evaluating the voice of the customer across half a dozen platforms is an analytics nightmare. This is where social media listening tools came to the forefront and solved some of the problems.
Top rated AI-powered social media listening and monitoring tools offer advanced sentiment analysis to help you make sense of the millions…
Social Media Essentials: Catch up on the top news in social media this week
LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation going. For example, you may see generic suggestions such “Yes I am,” or “Sure!” or “What time?”
PayPal users in the U.S. will now be able to send and receive payments over Facebook Messenger. The update also includes PayPal’s first customer service bot for handling customer questions. The Messenger bot and P2P payments option are going live today for Messenger users in the U.S., and will rollout globally soon.
Learn the best practices for landing page optimization to help generate quality leads for SaaS
Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, 44% of B2B companies direct visitors to their website's homepage rather than to a specific landing page.
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Perhaps this can explain why according to the latest State of Inbound 2017 report, the majority of marketers still struggle with generating new leads for their businesses.
Building a well-designed and optimized landing page is one viable way to help your SaaS business overcome this marketing challenge.
What is a landing page?
A landing page is a specially designed page where you direct your visitors…
