Did you know that over half of display ads aren't viewable
The lesson is to choose the right media companies with better viewability, particularly when paying on a cost per thousand basis. Apparently it's nothing new that 56% of display ad impressions across Google's platforms aren't viewable and has been brought to the forefront, by the recent research from Google,
Google's Infographic provides insight into 5 key factors to help you maximise your ad visibility; covering the importance of ad sizes and page position.
So what does this mean for Advertisers?
There are going to be more stringent guidelines and some may be struck off if they don't provide above 50% viewability. If you are advertising, it's recommended to plan and research, looking at your viewability inventory, which you can measure with Google's measurement tool, Active View…
Content marketing planning and effective marketing tactics
In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content marketing - it was in the previous year too!
So, what is the latest thinking on content marketing? In our new infographic we've partnered with Jane Hunt, along with her team at JBH Marketing to summarise the key issues and give examples of what's working and what isn't.
The infographic blends stats with advice including the 7 content marketing planning tactics that are crucial to your business and where to invest your budget.
Did you know that...
Content marketing drives inbound traffic, proven by successes with Kissmetrics whose blog accounts for 70%…
8 areas for SMB retailers to focus on to increase retail sales
Where did 2014 go? The holiday season has come and gone, and now we’re facing a whole new year of marketing innovations and trends. To make sure you’re staying on top of your sales game, spring is the perfect time to try some new marketing and sales trends on for size. By the time fall rolls around, you’ll be pleased at the progress you’ve made improving your sales numbers and conversion rates.
By considering the following tips and tricks, you can better prepare for a great year of sales:
1. Work on your website
If you have an ecommerce website, now is the time of year when you should consider some changes and think about making some enhancements. The trends in 2015 are all about user experience. Focus on making your mobile site easy to navigate and visually appealing.…
Although mobile opens are growing in importance, desktop clickthroughs dominate
This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that mobile rendering is now important, but don't expect so many clicks from those emails read on mobile:
Email clicks are higher from desktops compared to the 'combined clicks from mobile and tablet devices' and desktop users click on more email links - unique CTRs are 40% higher on desktop compared to mobile.
So, the goal of emails rendered on mobile should be to make a big enough impact such that some readers will make a mental note to return to the email on desktop...
Their infographic shares more interesting email engagement facts as it's apparent that Email Marketers and Marketing Managers planning and designing their email marketing need to take on board these device differences,…
How to make your contest promotion more effective
There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions.
Note: Specific examples provided below have been sourced from Qoints’ repository of digital engagement and performance data.
Conversion Rate Optimization 101
No matter how many consumers you reach online with the message to enter your contest, some will drop off the radar during their engagement with the promotion before fully completing the entry process, or converting. When thinking ahead to the end of your promotion and how many full conversions you’d like to have when it’s all said and done, you can build a stronger case for choosing certain tactics over others.
The first consideration…
Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage?
What is frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets?
Over 1,000 ecommerce online consumer interactions, from Visual Website Optimizer (VWO, a website testing platform company), reveals these frustrations and also the positive drivers to encourage shoppers to purchasing their products post abandonment.
The Ecommerce survey shows the main drivers for consumers abandoning their shopping cart from companies is 1. companies not being transparent about shipping costs and 2. consumers being forced to create a new account.
It's interesting that abandoned shoppers can be converted, as 54% will purchase their 'basket items' if they are contacted with a discount.
Download the full report from VWO.com's site (registration is required) to also find…
Dealing with the 3 Major Challenges Your Content Marketing Team Will Encounter this year
Initially we thought we should write about marketing predictions for the year 2525, as the song goes. But people are generally poor in forecasting long term, so we settled for the 'here and now' - more relevant since these are three problems you will definitely encounter when practicing content marketing.
Challenge 1. Lack of time
We all know this problem, as marketers already work long hours on a never ending list of projects and in most cases use dozens of technologies on a daily basis: we don’t have time to properly do anything new, but we have to and are expected to.
Invest in automation. Start by investing with…
Three ways in which we can use social media insight to take action to improve our marketing
As social media continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to choose from.
But as with all types of web or digital analytics , it’s essential that in order to make good business decisions we must take actionable insight from the social data we have available. Gone are the days when we could rely on top-level descriptive metrics such as the number of Likes or followers accrued over time and be able to report on what has happened.
Leaders and management now demand insight that demonstrates how social media is…
Every piece of content should be as long as it takes to convey the message, and no longer...
How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of content should be (taking into account the restrictions of our platforms)? For example, length of our updates across Tweets, Facebook updates, LinkedIn posts, Videos, and slideshares, email marketing subjects ...
Well the folks at Buffer and Sumall have been looking into this and we thought this was an interesting summary to prompt that question - should we be doing this differently?
Highlights: Tweets receive a 17% higher engagement rate if they are no more than 100 characters and the Top YouTube Videos are no longer than 3 minutes.
Of course the right answer is 'it depends' copy needs to be long as its needed, according to your…
Rethink your content strategy for engaging Senior Decision-makers
There are many frameworks and strategies that we can use to create content that educates, engages and spreads our message. For example, the Smart Insights Content Marketing Matrix helps review which content is effective in different parts of the marketing funnel. When it comes to tailoring content for our buyer personas it’s an obvious process; build content that solves a problem.
There’s another side to this though. If you’re trying to engage the C-Suite, or any senior decision maker for that matter, then the typical method of content marketing may not work. This is because they operate on a different level than your typical prospect.
There are a few reasons that you may want to target the C-Suite:
1. Enterprise sales; or any type of sales opportunities worth 6 to 7 figures.
2. Business development opportunities; connecting and partnering with complimentary organisations that would really move…
