Research on charity adoption of digital marketing to support fundraising and campaigning
We've just been alerted to this research on the Use of Digital Marketing by Charities. We thought we would share it since although not brand new we have many members who are not-for-profit organisations in the UK and worldwide who may not have seen it and can benchmark their approaches and challenges. Lasa researched over 300 charities across the UK were surveyed to find out how advanced they are with digital marketing and it's use to support fundraising and income generation, including the impact on the sector by not adopting digital channels. 55% felt digital has to be a 'core competency' for all staff but over half needed training to fully embrace it's full potentialThese were two of the key findings - first, the majority see big potential improvements are possible.
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