Great to be at the sixth year of this Econsultancy event - I was there at the start. speaking at the first couple of events, but today speakers are exclusively client-side experiences which is fine by me, I can relax. As always the talks are structured around the famous Econsultancy Wheel which is a good model for developing a digital strategy:

Customer acquisition session

ACQUIRE 1: Social media, viral marketing, creativity... Andy Hobsbawm and James Alexander, Founders, Green Thing Great description of developing business. From a digital perspective, my takeaway was developing a social media distribution strategy, i.e. 1. Post blog post or offer on site. 2. Syndicate to primary networks manually so personal, e.g. Facebook, Twitter 3. Automate distribution to less popular social networks and popular video sites where relevant  via Tube Mogul ACQUIRE 2 : Search Engine Optimisation (SEO) Julian Sambles, Head of Audience Development, Telegraph Media Group Julian's angle was…

Do you think the hype about social media vastly exaggerates the commercial reality of it's importance? If you do, this post is for you - it presents one example as proof against the hype if your colleagues are asking "Why don't we have a social presence", it's also a great excuse for me to embed the best rap song ever... The full video isn't available for Embed (thanks Universal).

Introducing the EFT ratio

One thing that social media proponents are fond of is dissing email; foretelling the death of email. But the reality is that for most brands email works fantastically well. Sure, we need to work at increasing relevance in email by better targeting - that's right touching - but Email delivers in terms of reach…

Compilation of Twitter lists

Update 6th November 2009

Well it didn't take long for a service compiling the most popular Twitter lists by category. Thanks Listorius! Here are a selection: Marketing Twitter Lists SEO Twitter Lists Social Media Twitter Lists Email Marketing Twitter Lists

My original post explaining benefits of Twitter Lists

Twitter introduced Lists, a major new feature, End October 2009, which should help all Twitter aficionados manage the Twitter firehose better since if offers categorisation / grouping of Tweets from related sources by interest - however you define interest! It's your choice. You can also follow lists compiled by others to save time. A good example from Robert Scoble is shown below. This should also be an improvement on ad-hoc lists like this popular post I created on the Best marketers to follow on Twitter for learning about digital marketing - I have now converted these lists into Twitter lists…