A 12 step guide for marketers, designers and site owners

I've written this guide since I now find when training, that the majority of the marketers on the courses have Google Analytics installed on their websites. But oftentimes, although Google Analytics is installed, it hasn't been configured to help marketers track and review their campaign or site effectiveness.In fact, when I take attendees through the configuration options, it seems very often little or no configuration has been done in their organisations! So, I have written this guide as a checklist for non web-analytics specialists. It is a top-level guide, but I have provided links through to detailed descriptions on more specialist sites on the technical approaches needed to configure. This  guide steps through all  main configuration concepts and issues to consider for using Google Analytics to improve your results from online marketing. I haven't seen any other lists that cover everything in a single list…

Please complete this site optimisation research to help us  improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates. Complete site optimisation survey Through completing the survey myself, I'm sure that doing the survey and reading the summary report will change the way you approach marketing improvements to your site. This research is by Conversion rate optimisation expert Craig Sullivan who has extensive experience of conversion optimisation through positions at a range of transactional e-commerce sites including John Lewis, Ocado, Lovefilm and most recently Belron. As a thank you, Craig will share insights with everyone who helps or participates - You'll also be entered into a prize draw for an iPod Touch 16Gb or a £200 donation to your favourite charity. Craig is also developing a "Holistic Site Health Check" which I have been reviewing and I'm looking forward to sharing that with you shortly. Readers of this…