Google was 10 in September and produced in this new timeline - useful for case studies Google launched its Chrome browser - read Google Chrome marketing implications A major change to Quality Score will roll out in early October. The main changes are: Keywords no longer marked inactive for search - so keywords which previously didn't trigger ads are more likely to trigger ads (although these have a low quality score) and this could increase competition "Minimum bids" will be replaced by "First-page bids" - showing the minimum needed for the ad to appear on the first page (as an exact match). Quality score calculated dynamically so maybe more opportunity for ad to appear in certain situations on the content network and when targeting locally Read more details on Changes to Google Quality Score and a more recent posting here.…

I find many articles are cynical about the value of RSS feeds for marketing their own services or for advertising in third party sites. But what about those in the know - the Feed marketing specialists? In this interview I talk to Bill Flitter, CEO of Pheedo who pioneered RSS advertising back in 2003. Today, Pheedo are a major provider of in-feed RSS advertising services for publishers like Wired and Ziff Davis and are used by clients such as Cisco, Ford and Microsoft. As well as explaining why feeds are important and the feed advertising options, in this article, Bill has some great advice on using feeds for marketing too.

How does advertising in Feeds work

1. Let"€™s start with the basics. How does advertising in RSS feeds work for the…