Avinash Kaushik is well known to web analytics aficionados as Google's analytics evangelist, for his book "Web Analytics An Hour a Day" and his Occam's Razor Blog, but I think his insights can help anyone involved aiming to improve their results from their web business - hence this post 'web business optimisation'.
So I was delighted that he agreed to this interview for "E-marketing Essentials". In a wide-ranging interview we cover everything from trends in analytics to practical tips to measure and improve online customer engagement and retention.
This is a wide-ranging interview covering issues from future trends in web analytics to practical tops such as the best way to measure engagment and retention. There are also some links to useful tools including the new survey tool the "€œwhere to start with test and learn"€ tips are great too. Enjoy!
