Email marketing gives new options for list segmentation in addition to classic segmentation methods such as demographic and psychographic segmentations. This Q&A, with Lucy Conlan of cScape reviews these options and also includes discussion of how to treat the "emotionally unsubscribed" list members who are a natural part of every email list.
This month's Q&A is with my colleague Lucy Conlan from the cScape Customer Engagement Unit. Lucy was previously senior marketing manager at the UK"€™s premier arts centre, the Barbican, where she worked on Customer Relationship Management and campaign integration activity, including on the re-launch of the award-winning Barbican website.
