For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of the SEO company or improve your own internal process? This interview outlines best practice in using online PR to support SEO from the SEO agency perspective. In this month"€™s interview I talk to Phil Robinson, the founder and Managing Director of Search Engine Marketing agency Clickthrough Marketing about the processes and tools his SEO team apply to take advantage of online PR. My questions and Phil"€™s answers will step you through some of the…