Website security is probably not top-of-mind for most Internet marketing managers, but in this interview, Colin Hall of web security specialists Watson Hall shows the problems that can arise and outlines how you can reduce the risks you face. Which website security issues should you consider when commissioning a new site or auditing an existing site. In this E-marketing Essentials interview I ask web security specialist Colin Hall of web site security consultants Watson Hall what you should consider. Q1. I know you believe that security is often a relatively neglected requirement in website commissioning, design and implementation. Why do you think this is the case? [Colin Watson] It's not something many people commissioning a website are familiar enough with. Many people often only associate web security with two things... 'viruses' and 'HTTPS' (pages on websites where the data is encrypted in transit) and therefore believe that having anti-virus software and a…
In this E-marketing Essentials interview I ask web analytics expert Neil Mason for his thoughts on how we should assess social media sites and site channels. Many are talking today about Web 2.0 initiatives, but how do you monitor and improve their effectiveness. Neil Mason, director and consultant at consumer analytics company Applied Insights is well regarded as a leading commentator on web analytics through his Analysing Customer data column on Clickz, and his work for the Web Analytics Association. I have known Neil as a fellow web consultant for several years from when we have been speaking at conferences from E-consultancy and E-metrics. We haven't had a chance to catch-up FTF for a while, but I was keen to interview him by email get an update on using web analytics to assess customer participation Web 2.0 sites. Q1. For me, community, participation…