In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville"€™s book "€œAmbient Findability"€.
We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips.
Thanks to Paul Rouke for sharing his experience of findability applied to different types of commercial sites. Paul has over 8 years of experience in improving usability for transactional E-commerce sites based on over 6 years as lead user experience designer at Littlewoods Shop Direct (www.lwsdg.co.uk) and more recently with his web design and usability company PRWD (www.prwd.co.uk).
He also writes at www.paulrouke.co.uk on usability, user experience and information architecture.
