Even with broadband, site download speed still makes a difference to experience and conversion. Checking availability is important too
Dave Chaffey, April 19, 2012
Does your site pass the 2,4,6,8 second rule? Value: ★★★★★ Recommended link: Google Analytics Benchmark Our commentary on site speed variation We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in our previous post showed how conversion rate drops dramatically below 4 seconds, so this is a good rule of
Website performance availability
