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Design standards have risen dramatically in the last few years as the web has matured. Now, more than ever, senior executives, managers and marketers are taking interest in how design affects the customer experience, conversions and how this translates to online revenue contribution.
We will always have design principles to guide our work, but every year there is a new batch of design trends that take over and influence. 2016 is no different as we have some brand new design trends to look forward to, as well as some continuing ones from 2015. The team over at Coastal Creative put together this helpful infographic that breaks down the continuing and emerging trends.
One of the biggest new trends we’re seeing more of is card-based design. This has been popularized and honed over the years by Pinterest, Microsoft, and Google, but we’re seeing it mature as a design element as it makes its way to new sites and platforms. In hand with this trend is an increased focus on minimalism in designs.
As we go forward, we also have to take a step back and simplify. Nobody wants to see parallax and GIFs on every page.
Marketers should take note of what’s up and coming so they can evaluate and work well with their design teams. Not to mention that great design goes hand in hand with great marketing.
Take a look at the Design Trends 2016 infographic below and let us know your thoughts on these emerging trends and mainstays. Expert members can download the Smart Insights guide to website design patterns by James Gurd which defines best practice based on examples from retail home to checkout pages.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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