User testing

From lead generation and e-commerce websites to web applications and intranets, user testing is one of the most powerful, insightful and actionable techniques you can use. You move beyond thinking of your website/app/intranet from your own perspective to seeing how people who aren’t involved in your business browse, experience and interact with it.

This year, I’ve heard from quite a few companies and agencies recommending What Users Do for improving their sites and services. I was intrigued by the relatively low cost compared to traditional usability services, so thought it would be useful to share some background on the service. Smart Insights are independent of companies providing tools to

From lead generation and e-commerce websites to web applications and intranets, user testing is one of the most powerful, insightful and actionable techniques you can use. You move beyond thinking of your website/app/intranet from your own perspective to seeing how people who aren’t involved in your business browse, experience and interact with it…

This year, I’ve heard from quite a few companies and agencies recommending What Users Do for improving their sites and services. I was intrigued by the relatively low cost compared to traditional usability services, so thought it would be useful …..