- The Google Keyword Tool now offers estimates of numbers of searches – this is similar to what Overture used to offer – you can compare number of searches by customers (and marketers) on your brand and competitor brands or general keywords in a country so you know which to prioritise for SEO. It will also generate target keyphrases for your site or competitor sites from the “Website content” tab.
You may also be interested in my tutorial on using the keyword tool or the Official Google announcement
- Web site benchmarking with Google Trends
- Hitwise and Harvest Digital have an analysis on impact on search traffic of open brand bidding. Essentially it has increased paid search activity by 22% amongst the UK’s top 100 brands – apparently they have been defending the threat. Brand hijacking has been limited, but Google will be pleased I imagine.
- Pay Per Action Closes – But Google has a new affiliate marketing option from it’s acquisition of Doubleclick/Performics.
- Explanation – Yahoo – Google agreement on paid ad display
