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Main developmens in marketing using Google:
Google also announced new figures as reported in my updated Google case study
The results show that despite discussion of falling paid click volume in the US, revenue has increased substantially mainly thanks to international revenue which for the first time accounts for more than half of Google revenue. It also shows the continued importance of revenue from the content network of partner sites which increased to 1/3 after falling from a high of 50% a few years back.
By Dave Chaffey
Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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