Traditional media like print, direct mail and TV still dominate media spend in all countries and there’s good reason for that. They work if you get them right. The smart ad money today goes into integrating these offline media with digital media as we show here.
Dave Chaffey, September 6, 2010
Consumer research on use and perception of TV and other media Recommended research: On TV: perspectives on television in words and numbers – Deloitte/YouGov Value: ★★★★★ Our commentary: This research has been widely reported in the UK newspapers and online with print journalists using it to knock the Internet – always a favourite. It’s staggering that they don’t
Offline media integration
