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Introduction to Digital Media

This Tube Map is a great way to summarise online marketing options to non digital specialists

You will know from our digital media infographics and success maps that we're big fans of using visuals to help simplify understanding of the many opportunities in digital media.

Here's a visual representation of online media options we wish we had thought of. It's from our friends over at agency Hallam Internet and needs no further explanation.

Great isn't it? I do like the way they have SEO at the core. I'll certainly be using it as a new way to to explain the digital media options in future training sessions.

If you would like a larger "Print for the Wall version" do check download printable versions on  the original post: Digital Marketing Tube Map – A Guide to Internet Marketing.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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