A 29-point-plan for digital campaign success [Infographic]

Use these pointers as a checklist when creating your digital marketing plan

Digital campaign planning is the art of developing the perfect strategy to reach and engage your audience using targeted, measured and interactive marketing of your products or services via paid vs owned vs owned digital media, content and technologies. In this day and age, almost every business has a digital presence but often the opportunities of digital campaigns are missed.

If you're new to integrating digital media into campaigns, this infographic gives some useful pointers of the options available to help you run effective digital campaigns while also considering how to optimise the ongoing footfall to your site through the year as part of 'always-on' marketing.

launching-marketing-campaign

Thanks to Bulldog Digital Media for sharing this infographic.

Smart Insights Expert member resources in our Campaign Planning Toolkit

Our Expert member resources expand on the infographic by giving a detailed breakdown of recommended actions, plus spreadsheet templates to plan your campaigns and many examples to inspire you.

We have several other blank Word and Excel templates to help structure your campaign plans.



Share your thoughts

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments