Explore our Marketing Campaign Planning Toolkit

6 key features for online campaign success

Author's avatar By Susanne Colwyn 22 Mar, 2013
Essential Essential topic

Campaign example: Tesco's  #FindtheEggs campaign

It's nearly Easter, so the perfect time for online campaign to drive footfall into stores competing for shoppers big pre-holiday shop.

We thought Tesco's #FindtheEggs campaign was nicely planned and executed, so worth sharing. Here's what we liked:

1. It's a mashup with purpose -using Google Maps

2. It's personalised - you're encouraged to search by postcode.

3. It's easy - needed to encourage sale

4. It's time-limited to encourage action

5. It helps build the email list

6. It's viral

So we found it "remarkable"! It's likely not being pushed online, maybe as part of a test, so not so integrated. I would have featured in AdWords for a brand search

How did you find it?

It's not so viral - I notice the prizes have reduced to 20,000 now in 18 hours or so.

Better get in quick!

 

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

Recommended Blog Posts