Optimising your content journey is critical to content marketing success

A unique collaboration... 14 incredibly talented Dribbble designers... 52 original illustrations… the content journey never looked more appealing… We thought to try something completely different. We wanted to create a piece of content like no other. A piece of content that is engaging and fun as much as it is informative and insightful. Inside: The impact of quality content Strategizing content pre-writing The three golden rules of content: context, data, examples The importance of titles Post-writing distribution Extending your content shelf life Personalized content recommendations So here it is - The Content Journey, from creation to conversion, in 52 amazing illustrations. A one-of-a-kind guide for how to make the most of every piece of content you create. …

Good web design is crucial for making the right impression

First impressions are important... Presentable clothes, matching accessories, getting to meetings on time – it all matters. It shows people around you that you care. Online, first impressions matter too. Website visitors make judgements about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance. Staying on top of the current trends makes it possible to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond. So what are the Web Design trends for 2017?

First things first. Web design is not art.

Art expresses feelings, raises questions, provokes emotions. By contrast, design helps people to find answers, take action, or complete a task. More than ever before, everything in web design, from imagery to navigation, to content, must serve…

Examples showing why B2B website visitors deserve a great experience too

Whichever business sector you are in, it is still crucial to consider your digital marketing as a holistic process created around your website. In a 2013 blog post here on Smart Insights I detailed a number of areas that all effective B2B websites should have. Many remain relevant even though the technology and customer expectation has moved on. The objective of this blog post is to build on this theme of centrality and align it with the delivery of powerful and engaging user experience that draws visitors in and keeps them coming back again and again. Only by creating a website rich in customer focused content and that is built to respond to the device it is being viewed on, has the chance of catching and maintaining attention. I'll also be covering this topic as part of 6 key tactics to Turbocharge your digital…

Examples and the Pros and Cons of Parallax Web Design

We are all more aware than ever that web design styles are shifting  towards user experience as opposed user tasks and usability. Users demand to be engaged, entertained, educated and enticed into absorbing content online. Parallax web design, used in the right context, has the ability to deliver a really strong connection to an online brand experience, based on the interactivity of the website, the journey and the focus, realism and context given to the content or product. Often, examples of Parallax web design focus on product examples, such as Google's Nexus 7 page, but I hope to show in this post that there are opportunities for other types of organisations such as B2B businesses or charities to use Parallax design for deeper engagement. The examples show that Parallax design can offer a more interactive version of infographics, better suited to…

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