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by Dave Chaffey on March 30, 2010 · 1 comment
Marketers are hungry for information on how best to manage the reputation of their organisations online as shown by the popularity of our review of buzz monitoring software and services.
So, when I saw Antony Mayfield of iCrossing was publishing a book on reputation management with an intriguing title, I was keen to see his recommendations. I know Antony from his visionary advice on social media marketing at Econsultancy masterclasses and via his … » Read full article
by Dave Chaffey on December 10, 2009 · 50 comments
Michael has defined 7 different product categories for brand reputation management and social media monitoring software which you can see in the 7 colour coded sections of the table.
by Dave Chaffey on November 2, 2009 · 2 comments
How Twitter lists can be used to assess online engagement and social media.
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