A guide to the benefits and setup of 3 essential Google Analytics features

Adding Google Analytics tracking code to a site is quick in most cases, but I find that many businesses leave it there and don't add more customisation to use some of the more advanced Google Analytics features. These features can give great advantages in understanding how users interact with your site, to support ideas for conversion optimisation. You may not consider these features advanced, but they are missing in many cases, so are advanced in this sense! The three customizations I will cover, which work best when considered together, are: Event tracking codes Goal setup A/B testing and content experiments

1. Event Tracking Codes

The power of event tracking codes is shown by the many user actions that you can monitor within your website. Event tracking codes can make your life easier since you can monitor all these micro-conversions that matter to your…

Are you struggling to measure the impact of your email program and is reporting taking too much time?

Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you should do just that:

1. Capture Email KPIs After the Click

“Don't skip this part - what happens after that email click will either deliver high conversions or kill the most valuable offer you ever had.”

Avinash Kaushik, Digital Marketing Evangelist, Google

Most Email Service Providers (ESPs) offer a fairly standard set of metrics that track the performance of your email, including open, click-through, bounce rates and unsubscribe rates.

What is really rare?

Insights about user behavior after the click.

Why would you need after-click insights?

Email is a core digital channel and marketers spend a great deal of time building their mailing lists. In fact, list building is a top challenge for most marketing specialists. Because it…

New tool for learning about Google Analytics

Update: 1st September  2016

Jill Quick originally wrote this advisory for our blog  on July 6th 2016 based on a briefing with Google. We're now featuring it again since Google recently featured the announcement afresh in their update newslettter and on their Analytics blog.

Google have just launched a new string to their analytics learning bow. A fully functioning Google Analytics account that anyone with a Google account can access. This is going to be a wonderful education tool for any marketer, or business owner, who wants a better understanding of how to use Google Analytics. One of the problems my clients and delegates face when I deliver training on Google Analytics is a real life example.  Something to play around with, learn from and use to back up your measurement plan to educate your team on the insights they could be…

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