Don't fall foul of these common Google Analytics mistakes

Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it's also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to use to improve their sites.

This openness and low barriers to entry means it's easy to launch yourself into Google analytics before you actually have a handle on exactly what you are using for and how you should use it for your business. There's nothing wrong with getting stuck in and learning on the fly, but it can leave you vulnerable to making mistakes that could affect your bottom line. This post will introduce you to some of the basic mistakes people often make when setting up and using their Google Analytics. If you want…

Are you struggling to measure the impact of your email program and is reporting taking too much time?

Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you should do just that:

1. Capture Email KPIs After the Click

“Don't skip this part - what happens after that email click will either deliver high conversions or kill the most valuable offer you ever had.”

Avinash Kaushik, Digital Marketing Evangelist, Google

Most Email Service Providers (ESPs) offer a fairly standard set of metrics that track the performance of your email, including open, click-through, bounce rates and unsubscribe rates.

What is really rare?

Insights about user behavior after the click.

Why would you need after-click insights?

Email is a core digital channel and marketers spend a great deal of time building their mailing lists. In fact, list building is a top challenge for most marketing specialists. Because it…

New tool for learning about Google Analytics

Update: 1st September  2016

Jill Quick originally wrote this advisory for our blog  on July 6th 2016 based on a briefing with Google. We're now featuring it again since Google recently featured the announcement afresh in their update newslettter and on their Analytics blog.

Google have just launched a new string to their analytics learning bow. A fully functioning Google Analytics account that anyone with a Google account can access. This is going to be a wonderful education tool for any marketer, or business owner, who wants a better understanding of how to use Google Analytics. One of the problems my clients and delegates face when I deliver training on Google Analytics is a real life example.  Something to play around with, learn from and use to back up your measurement plan to educate your team on the insights they could be…

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