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In the days of Heraclitus, mobile messages involved horses. But his wise words about the constancy of change apply so well to mobile email.
Mobile long meant a senior executive armed with a BlackBerry that turned HTML email into something suited to a modern art exhibition.
Email designers scratched their heads and hoped the problem would go away. Email marketers took solace in the fact that most audiences were BlackBerry-free. Then along came the … » Read full article
Facebook COO Sheryl Sandberg recently caused a stir at the Nielsen Consumer 360 conference by reportedly stating that Email is dead (she would say that wouldn’t she and if you listen to the whole clip she didn’t actually say what she was widely reported to have said).
However, her argument that only 11% of teenagers use Email daily is compelling and I find when talking to students they don’t really understand the concept … » Read full article
Email marketing has alway enjoyed a reputation as a reliable source of responses. Send an email, get sales…send an email, get registrations…send an email, get pageviews…
While the results are still remarkably good, each year they get a little bit worse…if you accept the ROI figures published by the USA’s DMA:
Not much worse, mind, and many other marketing … » Read full article
In email marketing, what you see is not what your readers see. Literally.
The lovely HTML email template you or your designer sent to your email account may look great to you. But once that email lands in the inboxes of your list, it can look very different.
How can that be?
The email marketing world sometimes thinks of itself as too specialist. [Agree - integration should be the name of the Email game for it to stay relevant in today's social media world: Dave Chaffey]
Consider the sign-up form, for example. It invites website visitors to complete a transaction: you agree to provide regular doses of valuable content and/or offers and the subscriber “pays” for this by giving you an email address.
If payment is … » Read full article
Email marketing essentials are our weekly round-up of best practice advice for email marketers and CRM specialists.
We review the best sources on email marketing which you can see in our post How Advanced is Your Email Marketing. and then summarise them here for you.
The guide is structured around these 10 critical success factor areas for email marketing.
We find that much that is written about improving results from email marketing focuses on a limited number of efficiency factors, especially creative and copywriting. While discussion of subject lines, template design, layout and the position of the calls-to-action are all important and interesting, this misses the bigger picture, which is relevance and its context – does it arrive at the right time?
Best practice reports on SEO, PPC, Email marketing and Digital marketing strategy by Dr Dave Chaffey of Smart Insights
