How to start planning your Chinese marketing strategy

China: it's the market everyone wants a piece of.  With over 1.5 billion people, your target market is here, even if you aren’t. But, entering the market doesn’t make it just start raining money. Chinese consumers are bombarded by businesses that want them, both homegrown and foreign.  For your business to get a piece of the pie, you need to come in with a well thought out, meticulously researched plan. No one is saying it's easy.  But any demographics report will tell you how much your bottom line could benefit. These 8 tips will get you heading in the right direction and ready for marketing to a Chinese audience.

Do Your Research:

The analytics tools at your disposal in this market are the things you could only dream of in the rest of the world.  Want a cross section of any brand's TMall/Taobao search volume, customer spending, location, etc,…

A guide to Mastering SEO when there is no Google

Operating in a world where Google and many other familiar channels don’t exist is something that many search marketers in the west might feel unsure of. The fact is, many of the fundamental rules are the same, but the context in which you’re operating becomes dramatically different. For search marketers that successfully venture into the Chinese market, the 'size of the prize' is huge. With over 640 million internet users, you’ve got the potential to reach an audience that’s more than twice the size of the US. Yes, twice the size! For any business looking to grow an audience in China, gaining visibility and coverage on the nation’s biggest search engine Baidu should form a key part of any strategy. With SERPs that may look familiar on the surface, Baidu has a lot of features that actually differ from what we’re used to,…
Digesting Mary Meeker's 2015 Internet Trends Analysis I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system. Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know this already -…

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