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Importance: For existing Twitter advertisers
Recommended link: Twitter announce conversational ads
Well, it's the first full working week of the year and we have the first new social media platform release option to consider. It's a minor one in the scheme of things, but worth knowing about if you're a Twitter advertiser already.
What we're more interested in and likely all Twitter users will be interested in is this rumour from the Twitter CEO Jack Dorsey that the 140 character he says:
"we didn't start Twitter with a 140 character restriction. We added that early on to fit into a SMS message (160 characters)".
Now this would be a radical change!
More on this if and when Twitter decides to extend the limit!
Featuring the hashtag shows that this format are aimed at relatively short-term campaigns.
"These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message
When a call to action button is tapped, the Tweet composer opens with a pre-populated brand message accompanied by the creative and hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers".
The brand can also include a thank you after the share.
We'll update when the feature is fully-rolled out.
By Robert Allen
I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.
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