I love Twitter as a way of learning about new developments and approaches in a social way. But if you're looking to learn from others on Twitter, as well as socialise, you need to know who to follow.
To help find good people to learn from, a couple of years ago, I wrote this guide to what I thought were the best marketers to follow on twitter.
My post was popular at the time, and I've learned loads from these guys around the world, but its weakness is that almost everyone on there is a consultant or works for an agency. Nothing wrong with that! But where are the client-side marketers?!
I have identified a handful of marketers I follow who are different - they are client-side marketers actually walking the talk and running the show.
I find following their tweets really useful to see what's on their mind - what's new and what they're implementing. I hope you find these useful too.
So here's my list - it's a short one for obvious reasons. So let me know who you find useful - who I should be following. The only criteria is that they work for a client company and tweet useful stuff for other marketers to learn from!
@KerryatDell Wokingham, UK
Interested in ingenious uses of technology and social media. Shares personal and work-related tweets on social media communications and education. Dont be shy.
@skoko Basel, Switzerland
Sabine, Pixel queen, Head of Internet and Social Media at Roche HQ. All tweets are my own and do not necessarily represent my employer's view.
@shivsingh Shiv Singh - Pepsico
Head of Digital for PepsiCo Beverages. Digital strategist, design thinker, practitioner & author of Social Media Marketing for Dummies
@ASOS_James James Hart, London
eCommerce Director at ASOS. 12th year here. Powering your fashion discovery on ASOS.com, on mobile & on our new Marketplace. How can I improve them?
@BestBuyCMO Barry Judge Minneapolis
Best Buy CMO, blog at www.barryjudge.com; Avid traveler, reader, sports enthusiast and like to eat out
@zappos Zappos.com CEO - Tony Hsieh Las Vegas
deliveringhappinessbook.com www.zappos.com blogs.zappos.com twitter.zappos.com
@aewheeler Alexandra Wheeler Seattle
Digital strategy @starbucks
@JulianSambles Julian Sambles London
Digital Operations Director at Telegraph Media Group, SEO and online marketing specialist, speaker, writer and trainer.
@BrentDPayne Brent D. Payne Chicago, IL
SEO & Social Media Director of @435Digital (consulting arm of Tribune) // Int'l SEO Speaker // Twitter Addict // Work Hard, Play Harder // Proud #BaldSEO Member
@techfortesco Nick Lansley Tesco Welwyn Garden City, UK
@techfortesco
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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