Though the big networks continue to grow, including Facebook, LinkedIn and Tumblr, this data from Ignite indicates a maturing (to some extent) of the social media space with some big 'web 2.0' businesses in decline. What does this mean? Only time will tell, and though Facebook is the default choice for most I think it's both natural and encouraging that platforms find a niche, after all isn't that the nature of things? Let us know what you think...
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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