Digital Marketing Megatrends 2017

Learn the 5 pillars of multichannel marketing and 9 actionable trends

FREE DOWNLOAD
Explore our Social Media Marketing Toolkit

Do you need a Twitter social media marketing strategy?

5 key questions to help develop your Twitter strategy

Following the initial public offering for Twitter valuing the company at $140 billion, we now find ourselves wondering  how the social network will become profitable, and how it can help our businesses to profit.

Twitter-IPO

The truth is, despite now having over 280 million monthly users, Twitter is not profitable - yet.

But there is opportunity for your business... The ability to share updates, disseminate content to prospects, customers, influencers or even just people who are interested in your brand, presents you with the perfect tool for real-time brand awareness.

Of course we know there are also many other advantages of Twitter including service, lead generation and relationship building, with many great examples of brands using Twitter for customer care.

So in fact the questions you should be asking are not only how does Twitter support our business objectives, but more so, do we have a Twitter marketing strategy?

How your business uses Twitter should be aligned as part of your social media marketing strategy, key questions you should ask before delving into it are:

  1. Is Twitter right for our audience? If yes, build up a persona of who your Twitter customer is and what will make them tick.
  2. Are our users already using Twitter? Conducing social media listening will help to establish conversations already happening about your brand.
  3. What are our goals for Twitter? Twitter can support marketing and sales, HR and recruitment, corporate communications, customer service, and many more business functions, but it is good to decide your approach and set KPIs beforehand.
  4. What will we share on Twitter, how often and who will be responsible for it? Creating content planners, training and providing clear guidelines on who should use the channel will help to create a consistent tone of voice.
  5. How will we measure the impact of Twitter? On a very basic level look at interaction with posts and traffic to your website(s). In more depth look at lifetime value of a customer, what they go on to do e.g. shop / sign up, and how Twitter improves the overall customer experience.

These are a just a few questions that we cover in our Twitter marketing strategy guide, recently updated to include smart and practical ideas to integrate Twitter into your business.

Click here to read more about the Twitter marketing strategy guide.

By Rhian Harris (was Simms)

Rhian Harris is an online marketing all-rounder and guest blogger for Smart Insights. With over a decade of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.

Start the discussion on our community and social networks

Turbocharge your results with our

Social media marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Social media marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts