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Following the initial public offering for Twitter valuing the company at $140 billion, we now find ourselves wondering how the social network will become profitable, and how it can help our businesses to profit.
The truth is, despite now having over 280 million monthly users, Twitter is not profitable - yet.
But there is opportunity for your business... The ability to share updates, disseminate content to prospects, customers, influencers or even just people who are interested in your brand, presents you with the perfect tool for real-time brand awareness.
Of course we know there are also many other advantages of Twitter including service, lead generation and relationship building, with many great examples of brands using Twitter for customer care.
So in fact the questions you should be asking are not only how does Twitter support our business objectives, but more so, do we have a Twitter marketing strategy?
How your business uses Twitter should be aligned as part of your social media marketing strategy, key questions you should ask before delving into it are:
These are a just a few questions that we cover in our Twitter marketing strategy guide, recently updated to include smart and practical ideas to integrate Twitter into your business.
Click here to read more about the Twitter marketing strategy guide.
By Rhian Harris (was Simms)
Rhian Harris is an online marketing all-rounder and guest blogger for Smart Insights. With over a decade of experience of all digital media and ecommerce from utilities, travel, charity and retail sectors, Rhian is now a digital marketing consultant working with businesses to deliver and optimise their performance on any aspect of their strategy. IDM qualified, Rhian also contributes to the Econsultancy blog and other expert websites as well as her own business, Consult&C Digital. You can connect with Rhian on LinkedIn, Google+, Twitter and Facebook.
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