Digital Marketing Megatrends 2017
Learn the 5 pillars of multichannel marketing and 9 actionable trendsFREE DOWNLOAD
Modern marketers have always had to take Google+ seriously, because of Google's dominance in Search. Yet, there are other reasons too... with the proliferation of Android users on mobile (now 900 million Android activations, up on the 400 million last year); Chrome with its 750 million browser users and now the reported growth of Google+ to 343 million users - there are more and more reasons to keep a very close eye on what Google are doing. Not to mention Google Glass.
It's always been tempting to just focus on Facebook and to a lesser extent Twitter for B2C social media marketing and advertising, and given that Facebook shrugged off rumours of Facebook fatigue with large user increases in 2012 (now over 640m users) it's still tempting to do so. Google+ is the second largest social network and ahead of Twitter for a year now in terms of active users and they are not letting up on developing their platform. A cursory glance at 5 key features launched this week at Google's I/O 2013 will reveal why.
Remember that new features inspire more usage and more consumers, so brands and their marketing teams naturally follow suit…
A menu in the corner of each post display hashtags, clicking on them will reveal related items based on Google’s search and social sources. Similarly, trending hashtags will be displayed in the right hand corner of the newly updated Google+ Stream. Already a huge opportunity for brands?
“It’s not about design, it’s about depth,” Vic Gundotra - Google I/O 2013.
Hangouts displays a list of conversations not contacts with those threads lasting as long as several months or a year, users will be able to delete their history as they please. Icons on the bottom of the screen indicate when friends are typing and how long they’ve been in the conversation.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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