Value/Importance: [rating=4]
Recommended link: Free Distilled SEO for Facebook Guide
We thought we’d flag this new guide on Facebook from Distilled since it gives some good free, basic advice on how to increase the visibility of your Facebook page in Google. It’s NOT a guide for SEOs, rather it’s an introduction for business owners.
You can download a short PDF at the link above which summarises this video:
The guide starts with a basic introduction showing that normal SEO ranking factors apply. They say:
“An important point to bear in mind is that most Facebook Pages are publicly listed, which means the search engines can find, organize, crawl, index and rank them just as they would for any other webpage on the Internet
Links are a big part of the search engine algorithm. When a user ‘Likes’ your business/brand Facebook page, a link to your page appears on their profile page.The more ‘Likes’ you receive, the more links you are generating”.
Their view is that your Facebook page should rank for your brand name, so it’s important that’s the name of your business and not some other generic target term as is sometimes advised (especially to achieve ranking in Facebook’s search search engine). However, you should include details about the type of business and location in the “About” section
To help with ranking on the brand name, they make the obvious point that you should integrate your site with Facebook linking to Facebook with the brand name as the anchor text. It’s obvious, but many companies will just embed Facebook widgets which won’t necessarily give direct links back. It's also worth mentioning your site in other locations, such as press releases about what's available there.
The guide doesn't mention about how to get visibility in Facebook's own search engine which would have been useful too. I've not ever seen any information about the volume of Facebook's onsite search or whether it's possible to drive significant traffic if you optimise for this?
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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