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Our Obsession With Facebook

Author's avatar By Danyl Bosomworth 13 Jan, 2011
Essential Essential topic

An update on Facebook statistics at the start of 2011

Here's an interesting graphic I thought I'd share, though I know we a probably not needing reminder of the beast that is Facebook - and our obsession with it.

The infographic itself is also a simple example of shareable marketing for onlineschools.org at the same time. Cool!

If you ever need to check out the latest statistics on Facebook for a presentation, then there's Facebook's own statistics page.  Three we think are important as a sign of marketing tactics as we go into 11 are:

  • Community - the average Facebook user is connected to 80 community pages, groups and events
  • Mobile - 200 million active Facebook users who are twice as active as non-mobile users
  • Widgets - 2 million websites have integrated Facebook, growing at 10,000 day and 250 million people per month engage with Facebook through external websites

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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