Targeted advertising on Facebook through 'Lookalikes has been available for some time as Marie Page explained in her blog in March 2013. This alert is to let you know that Facebook have recently been announcing more enhancements to this advertising technique so that it allows companies to connect with Facebook members who fit the profile of their website visitors.
So what's new this time? Facebook have taken this one step further, to connect advertisers to 'lookalike Facebook members' who visit their website, use their mobile apps or are connected to their Facebook page.
To target in this way can now embed the conversion pixel tool in your website which sends data back to Facebook about your visitors, and this only works with Facebook. The advertiser can create custom groups related to different actions from their visitors, whether it's reaching those who have visited and not registered yet for a newsletter, or to engage with returning visitors.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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