If like the rest of us you are continually flummoxed by the myriad of ad types on Facebook, let alone the idea size dimensions for mobile, desktop newsfeed and right-hand side, help is at hand.
The nice people over at Facebook For Business have given us permission to publish their Facebook Ads Product Guide. You can download it here totally free-of-charge.
>> Download the Facebook_Ads_Product_Guide <<
You'll find other guides online but most are pre-April 2014 when lots of changes were made.
The aim of this guide is to introduce you to the various ad types available but also give advice on how best to drive awareness and engagement whether by video, image, offer or plain old message.
It will show you the ad types for driving clicks to your website, driving people to your store with an offer, to your mobile or desktop app, responses to an event or to get more likes for your Page.
It's a really handy guide for ad sizes and will even give you recommended sizes for images as well as the number of characters allowed in different types of update.
What I particularly like about it is that there is no mention of the "Boost Post" option. This guide is for grown-up, savvy marketers who are using Facebook advertising most cost effectively and properly considering targeting options (which you'll only really do through Power Editor).
The guide also explains the different types of social information that can be surfaced to people whose friends have connected with your Page.
I hope you find this really useful. I spend half my days ranting at the terrible ads that surface on my own timeline. Brands that are wasting money with poor targeting, dreadful copywriting and questionable images. Smart Insights have more recommendations and ideas on how to improve the quality of targeting and creative in the Facebook Marketing guide I have written for Expert members.
Just because you happen to have a personal Facebook Profile does not make you a good Facebook marketer. The advertising side alone is a whole technical artform in it's own right and one that changes on a very regular basis as Facebook rolls out new opportunities and changes.
I'm in the process of setting up a digital agency called The Digiterati. Facebook marketing (and training in Facebook) will be one of the services we are offering. Please get in touch [email protected] if you'd like any more information.
By Marie Page
Marie Page @marie_page is one of the UK’s leading Facebook marketing experts. She is a founding partner of digital marketing consultancy The Digiterati and the Digiterati Academy, an e-learning portal for marketers and entrepreneurs. She recently published a book and online course “Winning at Facebook Marketing with Zero Budget”.
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