Value/Importance: [rating=3]
Recommended link: Facebook blog update from 24/01/2012
You’ll remember the introduction of the Facebook Timeline feature on personal accounts back in September last year?
Well this alert is just a note to say that it will be mandatory for everyone using Facebook within the next week or two. Watch out for the message at the top of your page alerting you that you have seven days to preview and update. I'll need to give it some thought - of course my daughters have had it setup for ages - embarrassing being a late adopter...
This is mainly a personal alert to the pending update to your page. The Timeline won’t directly affect company pages since this feature isn’t being made available to these. It will affect placements of ads and shared stories from brands on the page, so response rates could change.
The other marketing implications is that makes Apps more important to Facebook marketing since apps such as those by Spotify feature more prominently in the Timeline and activities such as playing a track are shared. Facebook recently announced 60 partners which you will see featuring within the timeline from a range of sectors
TRAVEL
FOOD
SHOPPING / FASHION
FITNESS
ENTERTAINMENT
GIVING
OTHERS
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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