We saw this post on Open Forum, and then Mashable and thought that it was a great question to ask by Mashable, since there’s a wealth of potential for some markets.
You may have seen in the past that we have compared the features of the main social media monitoring tools. Well, there's now a new tool to add to the list! Cruvee is the first vertical social media monitoring tool, that we’re aware of.
This approach seems proven and popular for the wine market with around 30% of US wineries using it. With that evidence, why aren’t we seeing more platofrms like this for other markets? A gold mine, surely. That said, Cruvee remains free, for now!
Paul Mabray, VinTank’s chief strategy officer, says that Cruvee’s strength is in its ability to understand wine-specific language and taxonomy, as well as the fact that it monitors wine-specific social platforms. Mabray goes on to explain the specific terms that Cruvee’s algorithm has been callibarated for as it monitor 77 wine-specific platforms across mobile and web including cellar management software and the iPhone app Drync.
Once brands have inputted their winery informationis also aggregated through an API to an audience of 2.2m potential customers, with partners like winelog.net as well as to the brands own Facebook page, do read the full post on Open Forum to get the details.
We think this is a great evolution opportunity for social media monitoring that makes sense to many markets becuase:
This model of mashing ‘big data’ together is something that commentators like Charlene Li tout as major/disruptive trends for 2011, the opportunity here is not only Cruvee mashing data and re-sharing, but other apps leveraging Cruvee’s API and creating value in other dimensions. Cool stuff?
Limitations? It likely couldn’t work, or wouldn’t be so relevant over industry standard tools, where there are limited specialist platofrms, services, blogs or forums - say consumer banking. That really is its key?
What do your think? Would it work in your market and would you pay for it?
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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