Value: [rating=4]
Our commentary: This is a useful post by Jay Baer on the Social Media Examiner site. His point is that though getting someone to click your "Like" button is paramount to success, once they have you need to work them since 99.5% of user interactions come from the user's wall or newsfeeds, naturally. This data (from Facebook consultancy BrandGlue), makes getting "liked" your major objective, otherwise your simply not in the game. So how can you get more likes? BrandGlue suggest that using a custom landing tab on their clients Welcome page increases their conversion rates by 100% or more in almost every case.
Red Bull using Pagelever to drive "Likes"
Marketing implications: The great news is that custom landing tabs are easy and inexpensive to create. Here are three options for creating a custom landing tab for your Facebook Welcome page. Make sure you partner someone if you're not totally comfortable doing the work yourself:
Jay suggests that bigger companies may be more attracted to the all-in-one management suits - companies like Involver, Buddy Media and Vitrue have custom tab components. And, for the more DIY orientated you can of course do this yourself - just beware the risks and time required to get it right.
Check out the post and screenshots at Social Media Examiner. Are there other similar tools that you've experienced?
Recommended link: 3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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