Learning How to Construct a Keyword-Savvy SEO Strategy

For SEO professionals, keywords are the foundation of every tactic and digital marketing initiative we perform. If you’re looking for a stronger understanding of how SEO strategy works – you’ve come to the right place. In the blog, we’re going to break down the elements of a digital marketing strategy and emphasize how to optimize your website’s “on-site” copy for search engines. At this halfway point in the year, it’s time to assess how well your keyword strategy is contributing to your organic search rankings and site traffic performance – and most importantly, how you can improve it for the remainder of the year. 

[si_guide_block id="5750" title="Download our recently updated Premium Member Resource – Successful SEO Guide " description="This guide is one of our most popular and rightly so. If you get it right, SEO can be a fantastic, relatively low-cost way to drive quality…

Learn how to ensure your content gets discovered

Ever work on a single important article for weeks on end?  Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know how it goes. Anyways, after all of that work, you finally click “publish” and sit back. 24 hours later, you login and see zero likes and zero shares, a crushing defeat. Sound familiar? Trust me, you’re not alone. Far from it in fact. Nowadays there are over a billion webpages available to web traffic. Even more shocking, a staggering 2 million articles are published daily. As you might imagine, standing out can be a bit of a problem. Unfortunately, there’s no quick fix. But there is an important first step that you’re…

A detailed guide to scaling SERP rankings using competitor analysis

Every time search engine optimisation comes up in discussions with colleagues or clients, the first thing I do is place a mental bet on how quickly the chat is going down the rabbit hole. There is absolutely no denying the importance of SEO. No matter how much runway you think you have with PPC to fuel your business’ needs, sooner or later you’ll want to incrementally reduce the cost of acquiring users at the top of the funnel. What’s that thing about rabbit hole again? There are numerous factors (some say over 200) that Google takes into account to decide where your page ranks for a given search query. If you go about optimising each of these factors, it is going to take you a whole lot of time before each piece of content goes out into the world. Either that, or…

Creating great assests should be the cornerstone of your SEO strategy. Here's how to make them without going mad.

Is it getting difficult to come up with a new topics for your blog posts? Do you struggle to write even 500 words a day? Or maybe writing too much has taken a toll on you. Yet you carry on, trudging through word after word because you want backlinks, to get backlinks, you need content. What if I told you that it’s possible to create outstanding content without any writing? As I’ll show you below, there are tons of linkable assets you can create without ever stringing together more than a paragraph.

What are Linkable Assets?

First, let’s answer a simple question: what exactly are “linkable assets”? Linkable assets are essentially high quality content pieces you can use in your outreach to get links, or to attract links naturally. Think of them as parts of your website that…

How to make sure Google knows about your content

Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When someone enters a search query, results are pulled from content the bot has cached. Without search spiders, your site is invisible to Google, Bing, Yahoo, and other search engines. Wrap your head around this: Google has more than 39 billion webpages cached. That number took a sharp dip starting in early June, 2016 (down from a peak of nearly 52 billion indexed pages in May, 2015), but it’s still huge. That’s one of the reasons Google doesn’t cache EVERYTHING. Another is quality – the search engine policies what it shows. Link farms, spam, and black hat SEO often land sites on blacklists.…

The Basics Of SEO Copywriting: How to write for search engines and get more traffic

Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for a bit of creative input, but his opinion was rarely useful, and invariably involved the addition of ‘woofs’ at inappropriate points. Now we write for machines as well as humans. Not as all-powerful overlords (well, maybe a little), but as gatekeepers determining what content is worthy to be seen by their fleshy counterparts. Before you can get your content where it can do some good – in front of your customers' eyes - it must first be judged and assigned a ranking. This ranking shows how relevant the search engine thinks your web page is for the search term that has been entered. And it determines when your web page will be shown,…

Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO

Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep reading the same word over and over again. At the time however, the Google algorithms weren’t as complex as they are today, so you could get away with it and not be penalised as badly. Meaning it once was the most main ranking factor for websites. However, these times have changed considerably as now KD is recognised as a minor factor in the rankings because the overuse of a keyword is better known as keyword stuffing which would you will be penalised for! OnPage.org has invented a new tool for keyword research and to help towards a new method for relevant content creation based around TF*IDF. If you don't know TF*IDF, Google has been…

Case studies and best practices for producing truly outstanding content

With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim for a new set of higher standards for the content we’ll be producing in 2016 and onwards. Recently, Rand Fishkin produced an excellent Whiteboard Friday explaining why the creation of ‘reasonably good, unique content’ must die: Rand’s main point was that the days of producing reasonably good, useful, unique content is no longer an acceptable level of quality for those aiming to compete by ranking highly and generate interest in search. Instead, we must set our sights much higher: Source:…

Simon Swan's interview with Danny Denhard, A digital marketing consultant with 13 years experience in the industry, talking about consulting and giving away some great SEO tips

This interview discusses Danny’s views on how digital marketers should consider what are the key elements in maximising the return from the plethora of digital channels now available to sell a produce or service. Danny shares some fascinating thoughts on how brands need to rethink how they position themselves within the digital market and the importance for brands to build an authority, not to chase the Google algorithm but instead look to craft a voice of trust and meeting the needs of your audience through creating a utility and loyal community.

Q. Can you tell us a about your consultancy? What services you offer and the types of business you work with?

I offer three main product lines; consult, train and advise. I work with the full spectrum…

5 reasons you should continue guest blogging and 10 actions you should take given Matt Cutt’s latest advice affecting content marketers

Alert importance: [rating=5] Recommended link: Matt Cutts: The Decay and Fall of guest blogging for SEO If you work in SEO, the biggest development so far in 2014 is Matt Cutts of Google's clear guidance for marketers to cease guest blogging. But Guest blogging isn’t just an obscure SEO tactic, it’s used by many media sites and brands, so many businesses who practice content marketing will be affected by this. His new post this week starts with this seemingly unequivocal piece of guidance: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company”. He…

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