Today's consumer buying process for many consumers starts with on-line activity - often involving search to find the relevant reviews or price comparisons. Since research has shown that across industries 'organic traffic accounts for 94% of clickthroughs' on the search results, it's clearly important for larger businesses with a complex product portfolio to compete through SEO.
In this research conducted by Conductor with Ascend2, ROI from Enterprise SEO and the challenges and tactics considered are reviewed.
72% of respondents were positive about their ROI from SEO strategies, and 54% contributed this to content creation.
So the majority of respondents were positive, but here we pick out the challenges of Enterprise SEO. As the graph shows, companies who were not seeing the benefits, felt that their challenges were around a lack of in-house SEO skills, limited budget and difficulty in optimizing content with keywords.
Download the full report at conductor.com's site (registration is required).
For advice aimed at helping marketers to better understand SEO check our SEO Hub including our introductory 7 Steps to SEO guide.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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