SEO content strategy

An example of how small changes can have positive impacts I’m no SEO expert, but I think I’ve developed a bit of a knack for getting some decent organic search results from blog posts. All I’ve done is utilised a few basic SEO practices, so I thought I’d share them in the hope that it inspires

Aimed at capturing a greater share of higher converting ‘long tail’ traffic Ecommerce websites can inadvertently fall short of SEO best practice because, for example, the site may be accidentally riddled with crawler and duplicate content issues. Such issues are inherently linked to product optimisation, an oft-neglected aspect of SEO which is the focus of my

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their success across multiple BBC web properties including the Good Food website, so I wanted to quiz

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the steps are common to many campaigns based around content marketing, so I hope you find it

Currently available on Google.com only Importance: ★★★★★ Value: ★★★★★ Source: Google Official Blog annoucement Our commentary on Google’s Search Plus Your World (SPYW) Make no mistake, Google’s bold start to 2012, announced this week will have a massive impact on digital marketing in the years ahead if it retains its current form. Although the change has been widely covered, even

Over a month after the Google Farmer update rolled out in the US, the SEO world seems to have settled back down again. As with all Google updates the winners are left breathing a sigh of relief while the losers are frantically trying to correct their strategy and regain their previous rankings & traffic levels. I hope the ideas here help

8 questions to ask to help get your brand messages across in Google Importance: ★★★★★ Recommended link: Official Google announcement on sitelinks Our commentary on new mega site links Folks have been discussing Google’s experiments with Google Sitelinks through August, e.g. http://www.hallam.biz/blog/2011/08/12-google-sitelinks-2011.html but yesterday we started seeing this more consistently on all Google searches and now Google has

Google Product Listing Ads are now live in UK, Germany and France Value/Importance: ★★★★★ Recommended link: Google Announcement & Key Questions Answered Our commentary The ability to display your products through the Google Merchant center is something most online retailers are now utilising. Google has recently launched the ability through the merchant center  & Adwords for you to display

Value: ★★★★★ Commentary As a big advocate of inbound & content marketing, this article on SEOMoz really caught my eye, so I wanted to alert you to it. It’s great to see people that live and breathe SEO like Will Critchlow talk more about the link between content & search performance. Afterall, without content, what is there

Aimed at capturing a greater share of higher converting ‘long tail’ traffic Ecommerce websites can inadvertently fall short of SEO best practice because, for example, the site may be accidentally riddled with crawler and duplicate content issues. Such issues are …..

An example of how small changes can have positive impacts I’m no SEO expert, but I think I’ve developed a bit of a knack for getting some decent organic search results from blog posts. All I’ve done is utilised a …..

Currently available on Google.com only Importance: Value: Source: Google Official Blog annoucement Our commentary on Google’s Search Plus Your World (SPYW) Make no mistake, Google’s bold start to 2012, announced this week will have a massive impact on digital marketing …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

Google Product Listing Ads are now live in UK, Germany and France Value/Importance: Recommended link: Google Announcement & Key Questions Answered Our commentary The ability to display your products through the Google Merchant center is something most online retailers are …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..