SEO analytics

Part 1. Using web analytics to benchmark website performance and drive insight through data This is the first in a 12 part series on website optimisation to boost natural search traffic.  The series started in 2011 and will continue into 2012. We’re featuring it as a part of a series of posts about optimising marketing in

What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential keyword searches that could drive traffic to your website is enormous. Some web owners get traffic

Using Google Analytics to Audit and Improve SEO Here is a post explaining a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic. In this post I hope to show you… An explanation of what’s missing from Google Analytics in terms of actionable SEO data. How to fix

Part Two of a 12 part guide to Website optimisation In Part 1, we explored how to use web analytics to benchmark performance and drive insight through data which is a theme throughout this series of in-depth articles. We continue this theme in this guide where I will look at approaches I use to review competitors. I

This post is a summary of my presentation to the Advanced Search Term Research & Targeting session at Search Engine Strategies London, 2009. I hope to share and learn on tools and tips for keyword analysis – so please add your ideas to comments.

How can I see my rankings in Google? 5 tools to consider. This is the question we often hear as I’m sure you do! Our answer is that rankings aren’t where you should start when reviewing how well your SEO is working. We have showed how it’s best to start with your analytics which will show

A survey of the most popular SEO tools I found this infographic really interesting since it shows the range of tools available for SEO. It also shows how other people approach managing SEO and the kind of reasons they choose to use software to help. I think software that helps review and improves SEO is great, as

If you use Google Analytics, and your site gets any traffic from search engines, you will love the latest feature they’ve just added, which was announced on the Webmaster Tools Blog on 4th October. Here are the stats you used to get when looking at a ‘Search Engine Keywords’ report: keyword number of visits pages per visit average time on

Tools to determine target keywords are well-established. But new tools – see Market Potential / Market Demand Tools – provide a lot more analysis of market potential or customer demand for products than the established software/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google

The latest data on UK retail search volumes Value/Importance: ★★★★★ Recommended link: BRC-Google Q1 2012 monitor – Published April 16th 2012 Our commentary on the latest Online retail monitor The British Retail Consortium (BRC) and Google produce a regular Online Retail Monitor (ORM) that measures changes and trends in the growth of retail search terms over time. The latest

A new look and less features for GWT Importance: Recommended link: Google Webmaster Blog announcing the new design Our commentary In the past 3-4 weeks Google have made various changes to the Google Webmaster Tool platform, including, more recently, updates …..

7 of the best sources for learning about Google SEO algorithm updates. Sites and forums that discuss the latest updates? I’m often contacted by site managers and marketers who have just experienced a change in their rankings in the natural …..

The latest data on UK retail search volumes Value/Importance: Recommended link: BRC-Google Q1 2012 monitor – Published April 16th 2012 Our commentary on the latest Online retail monitor The British Retail Consortium (BRC) and Google produce a regular Online Retail …..

What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..

Part 1. Using web analytics to benchmark website performance and drive insight through data This is the first in a 12 part series on website optimisation to boost natural search traffic.  The series started in 2011 and will continue into …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..