The role of landing page optimisation and testing in natural search
James Gurd, April 16, 2012
Creating effective landing pages for SEO
If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for your target keywords. Now the real fun begins since…
Being visible and getting clicks doesn’t guarantee you
On-page optimisationSEO strategy
Testing page titles and meta descriptions to boost SEO
James Gurd, January 17, 2012
Part 5 in James Gurd’s website optimisation series
In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and these two elements are often overlooked.
As many of you will know,
On-page optimisation
A new way to search in Google
Dave Chaffey, November 16, 2011
Google not working for you – try the new Verbatim Search tool (useful for SEOs too)
Value/Importance: ★★★★★
Recommended link: Google Inside Search intro
Our commentary on the Verbatim feature
Sometimes Google is just too clever, interpreting spelling mistakes, adding synonyms and based results on previous searches. Creating “a search in quotes” can help here, but sometimes you don’t
On-page optimisation
SEO for product pages
Chris Soames, October 24, 2011
7 ways to optimise for strong product pages
This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my Smart Insights On-Page optimisation Guide if you’re not familiar with these basics.
1 Check Products have Unique URLs
Ecommerce systems are complex, they have a lot to
On-page optimisationProduct page optimisation
Google’s new anti-ad algorithm update
Dave Chaffey, January 20, 2012
Page Layout Algorithm update to affect a small proportion of sites
Value/Importance: ★★★★★
Recommended link: Google : Page Layout Algorithm improvement
Our commentary on the Page Layout Update
A minor update compared to the major announcement last week of Google Search Plus Your World update (still only available on Google.com). This release seeks to penalise sites which have a
On-page optimisation
Optimising Page Titles for SEO
Chris Soames, December 1, 2011
4 Things to consider when writing page titles
In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can improve SEO through refining their page titles within the SERPs.
Titles are undoubtedly a primary signal for each
On-page optimisation
SEO Audit Checklist: Part 1. On-page optimisation guide
Chris Soames, August 11, 2010
An introduction to on-page optimisation for SEO
Many of the posts or articles on Search Engine Optimisation (SEO) that you find on the web today will talk about emerging trends or the latest tools to manage this or analyze that, it can become too easy to lose sight of the core building blocks that help shape a successful
On-page optimisation
Writing brand overviews to attract more visitors
Mel Henson, May 17, 2012
2 examples of a technique to use for retail SEO
Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends in response to almost any question from the broad brush, like ‘What’s the best way to
On-page optimisation
New Retail SEO Guide
Chris Soames, October 13, 2011
Covering Basic SEO, Social and Mobile SEO
Value: ★★★★★
Source: Internet Advertising Bureau Guide for Retailers
Our commentary: Running online retail sites presents a whole raft of specific complexities for businesses, whether its systems, process or marketing related .
While only focusing on the marketing (specifically SEO, PPC & Social aspects of running a retail business) this guide from
On-page optimisation
Can Flash & SEO finally mix with new Google changes?
Chris Soames, November 25, 2010
Alert about new Google Webmaster Tools notification
Value: ★★★★★
Our commentary: The use of Adobe Flash has long been a debate between agencies & / or internal teams. On one hand you have the creative team who promise that they can deliver a better designed & more interactive website if they use flash. While on the other
On-page optimisation
More advice
Mel Henson, May 17, 20122 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
On-page optimisation
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James Gurd, April 16, 2012Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..
On-page optimisation
Read more
SEO strategy
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Dave Chaffey, January 20, 2012Page Layout Algorithm update to affect a small proportion of sites Value/Importance: Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google Search …..
On-page optimisation
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James Gurd, January 17, 2012Part 5 in James Gurd’s website optimisation series In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part …..
On-page optimisation
Read more
Chris Soames, December 1, 20114 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can …..
On-page optimisation
Read more
More advice
Chris Soames, November 9, 2011How BBC Worldwide grew traffic to the Good Food website 60% + in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..
SEO content strategy
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Guest Expert, November 1, 2011How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..
SEO content strategy
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