On-page optimisation

Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for your target keywords. Now the real fun begins since… Being visible and getting clicks doesn’t guarantee you

Part 5 in James Gurd’s website optimisation series In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part of any optimisation program and these two elements are often overlooked. As many of you will know,

Google not working for you – try the new Verbatim Search tool (useful for SEOs too) Value/Importance: ★★★★★ Recommended link: Google Inside Search intro Our commentary on the Verbatim feature Sometimes Google is just too clever, interpreting spelling mistakes, adding synonyms and based results on previous searches. Creating “a search in quotes” can help here, but sometimes you don’t

7 ways to optimise for strong product pages This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my  Smart Insights On-Page optimisation Guide if you’re not familiar with these basics. 1 Check Products have Unique URLs Ecommerce systems are complex, they have a lot to

Page Layout Algorithm update to affect a small proportion of sites Value/Importance: ★★★★★ Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google Search Plus Your World update (still only available on Google.com). This release seeks to penalise sites which have a

4 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can improve SEO through refining their page titles within the SERPs. Titles are undoubtedly a primary signal for each

An introduction to on-page optimisation for SEO Many of the posts or articles on Search Engine Optimisation (SEO) that you find on the web today will talk about emerging trends or the latest tools to manage this or analyze that, it can become too easy to lose sight of the core building blocks that help shape a successful

2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends in response to almost any question from the broad brush, like ‘What’s the best way to

Covering Basic SEO, Social and Mobile SEO Value: ★★★★★ Source: Internet Advertising Bureau Guide for Retailers Our commentary: Running online retail sites presents a whole raft of specific complexities for businesses, whether its systems, process or marketing related . While only focusing on the marketing (specifically SEO, PPC & Social aspects of running a retail business) this guide from

Alert about new Google Webmaster Tools notification Value: ★★★★★ Our commentary: The use of Adobe Flash has long been a debate between agencies & / or internal teams. On one hand you have the creative team who promise that they can deliver a better designed & more interactive website if they use flash. While on the other

2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..

Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..

Page Layout Algorithm update to affect a small proportion of sites Value/Importance: Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor update compared to the major announcement last week of Google Search …..

Part 5 in James Gurd’s website optimisation series In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part …..

4 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can …..

How BBC Worldwide grew traffic to the Good Food website 60% +  in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..

How we built SEO into a launch campaign for a new service In this post I’ll share the steps we went through to integrate SEO into a campaign to support the launch of a new product offering. I think the …..